Description
Beeper - the company giving you one inbox for all of your chats - launched their first consumer campaign, "Bonus Time," with indie NYC-based creative agency, Gus + social/production agency, Loop.
The Automattic-owned messaging app (WordPress, Tumblr) is making its consumer debut aiming to give everyone some "Bonus Time" ahead of the holiday break. The campaign's built around one simple idea: if you can get time back you didn't expect to have, how would you use it? It includes a compilation video along with a range of creator-led social media shorts showing what they'll be doing with their "Bonus Time" [e.g. mushroom foraging, learning how to juggle things you shouldn't be juggling].
Beeper unites WhatsApp, Instagram, Discord, Slack, Signal and more into one encrypted inbox. Instead of touting productivity, “Bonus Time” celebrates how people (and animals) actually use the moments they can reclaim to make, play, or even have some beauty sleep!
A compilation-style hero video from Gus anchors the launch, featuring creators showing how they're spending their “Bonus Time.” Production and social agency Loop helped curate and activate the roster of social media influencers.
How creators are using their “Bonus Time:”
@blackforager: a joyful educator now has more time to forage wild foods
@zurkie_: an introspective journaler writes a letter to his grandparents
@samuelgrubbs: turns extra minutes into viral, visual gags
@yuvaltheterrible: learns how to juggle things he shouldn’t be juggling
@notsavera: uses bonus time to master a new cardistry move
@mervthecat: the personality-packed cat has more time for beauty sleep
This professional campaign titled 'Bonus Time' was published in United States in December, 2025. It was created for the brand: Beeper, by ad agency: Gus. This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 16 minutes ago.
Credits
CREDITS: Beeper - Bonus Time Production
Client: Beeper
Project Title: Bonus Time
Creative Launch Date: November 2025
CLIENT: Beeper
Product Designer: Grant Gold
CEO: Kishan Bagaria
AGENCY: Gus
Co-Founder, Executive Creative Director: Graham Douglas
Co-Founder, Executive Creative Director: Spencer LaVallee
Creative (Art): Smera Dhal
Creative (Copy): Ross Atkinson
Creative (Art): Eddy Allen
Creative (Copy): Steven Preisman
Social Strategist: Lesley Parks
Head of Brand Management: Magda Tomaszewski
Brand Manager: Ellie Wilson
PRODUCTION
INFLUENCER MANAGEMENT/STRATEGY: Loop
