Description
When HMD set out to launch the Skyline 5G, they didn’t just want to unveil a smartphone — they wanted to make a statement. A statement that spoke speed, edge and identity — all essentials for the Gen Z tribe. That’s where Acture Media came in.
The creative brief? Craft a high-energy, visually arresting ad film that echoes the pulse of the new-age user. A launch film that doesn’t just talk about features — it feels like the content Gen Z wants to create.
Our concept leaned into the idea of living in the moment — from spontaneous street vibes to golden hour close-ups — all shot in a way that mimics real-life Gen Z content but with a cinematic edge.
We played with transitions, slow-mo cuts and intentional light flares to highlight the phone’s camera clarity, dynamic range and true-to-tone colour reproduction.
Every frame was built to speak Gen Z’s visual language—immersive, fluid and real—while showcasing the Skyline 5G’s power, clarity and confidence.
This professional campaign titled 'Bold. Sleek. Unapologetically Gen Z.' was published in Egypt, Saudi Arabia, and United Arab Emirates in March, 2025. It was created for the brand: HMD, by ad agency: Acture media. This Design, Digital, and Print media campaign is related to the Electronic Devices, Electronics, Technology, and Media industries and contains 1 media asset. It was submitted 3 months ago by Acture media of Acture media .
Credits
Advertising Agency : Acture Media
