Nirvana Water Sciences has undergone a rebranding and packaging redesign to stand out in the competitive functional water market. The brand, known for its secret ingredient that amplifies muscle growth, enlisted SCS to create a new identity and packaging for its products ahead of their launch at the recent Natural Products Expo West.
The hero ingredient in all Nirvana beverages is HMB, a naturally occurring molecule that helps build lean muscle mass. While “Nirvana Water Sciences” carried an air of peer-reviewed authority, Nirvana SUPER™ conveyed how customers felt enjoying the newfound performance enabled by their formula. Along with the name change, the new host of flavors and products received brilliant packaging to go with their new SUPER identity. From tiny shot containers to seltzer cans, SCS created a rainbow of gradient colorways to match vibrant flavors like cucumber lime and strawberry basil lemonade.
As the largest global trade show for health products, Natural Products Expo West was the perfect launchpad for Nirvana’s new look and message. SCS collaborated with Nirvana on a booth paneled in rainbow colors that aligned with the product offerings and attention-grabbing new copy. Any passerby was welcome to stop, sip, and take a selfie of their new SUPER selves which was displayed on the wall of SUPER and gave them a chance to win a custom bobblehead. These activations transformed Nirvana’s new visual identity from beautiful art into an interactive experience for newcomers.
When Industry insiders, new investors, and consumers all came by to see the new brand, Nirvana was able to greet these key players with a brand identity that matched its impressive products. The company was so in demand, it created a traffic jam between its neighboring booths. Video content from the booth and footage of the new flavors received millions of engagements, helping them to connect with their audiences. On the quest to introduce SUPER to the world, SCS helped Nirvana take a great first step with a brand-new face for all to see.
This professional campaign titled 'Bold New Brand Design via SCS' was published in United States in August, 2023. It was created for the brand: Nirvana, by ad agency: SCS. This Digital medium campaign is related to the Health industry and contains 6 media assets. It was submitted 3 months ago by Lynne Collins.
CEO: David Vanderveen
CMO: Leila Khoury
CEO - James Schiefer
CSO - Jeff Roach
CCO - John Zegowitz
SVP, Client Services - Tommy Campagne
Director, Client Services - Aaron Gaspar
Graphic Designer - Suzy An
Sr. Art Director - Tim Auerbach
Creative Director - Ryan Simonson
Design Studio Director - Vu Dang
Director, Project Management - Lauren Harvey