BOBAI Women’s Month Campaign

Agency: Develovent Advertising


The creative team’s first thought for this concept was that we wanted to position this brand as community-friendly.

It was Women's Month, and our team worked on creating a campaign for BOBAI Sun Care. We wanted to inspire women to maintain healthy, youthful skin by consistently using BOBAI. We had to come up with something unique that would resonate with the target audience.

After brainstorming, we finally hit upon an idea. We decided to create a campaign that would showcase the beauty and strength of women while emphasizing the importance of consistency in achieving success.

We designed visuals that mirrored the colors of Women's Month and BOBAI's brand colors. Then, we featured women's figures alongside the brand's products, creating a powerful message.

The campaign was a huge success. Our ladies were inspired to take better care of their skin and embrace consistency as a key to success. The impact of our campaign was felt not only by BOBAI but also by its followers, who were left with a positive, long-lasting impression of the brand.

This professional campaign titled 'BOBAI Women’s Month Campaign' was published in Egypt in August, 2023. It was created for the brand: Bobai, by ad agency: Develovent Advertising. This Design and Digital media campaign is related to the Beauty industry and contains 4 media assets. It was submitted 8 months ago by Commercial Director: Ramy Emad of Develovent.


Advertising Agency: Develovent Advertising Agency
Commercial Director: Ramy Emad
Account Manager: Kholod Khaled
Creative: Nouran Seif
Art Direction & Execution: Akram Gamal, Nourhan Wahba


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