BMW - Big Red Bow

Agency: Goodby Silverstein & Partners

BMW - Big Red Bow


The annual BMW Road Home Sales Event has blown away auto tropes with a series of unlucky events that turns what could have been an expected holiday homecoming story, into something magically memorable.

This professional campaign titled 'BMW - Big Red Bow' was published in United States in November, 2022. It was created for the brand: BMW USA, by ad agency: Goodby Silverstein & Partners. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 10 months ago.



Co-Chairman and Co-Founder: Rich Silverstein
Partner, Chief Creative Officer: Margaret Johnson
Executive Creative Directors: Matt Edwards and Wes Phelan
Associate Creative Directors: Kevin Leung and Clemens Zlami
Art Director: Guillermo Aliaga Pueyrredon
Copywriter: Belen Russomanno

Managing Partner: Leslie Barrett
Group Account Director: Tom Powers
Account Manager: Ali Bentin
Assistant Account Manager: Susie Juarez

Brand and Communication Strategy
Partner, Head of Brand Strategy: Bonnie Wan
Group Brand Strategy Director: Stephanie Phillips
Brand Strategy Director: Kevin DeStefan, Lucas Goodbody
Partner, Head of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Deputy Director of Research Strategy: Jane Warren
Junior Research Strategist: Whitney Thomas
Director of PR: Meredith Vellines

Head of Production: Jim Haight
Executive Producer: Matt Flaker
Producer: Jennifer de Leon
Producer: Daniel Chang
Director of Graphic Services: Jim King

President and CEO, BMW of North America: Sebastian Mackensen
VP, Marketing: Marcus Casey
Head of Brand Strategy & Communications: Albi Pagenstert
Media & Communications Manager: Lisa Judge
Corporate Communications Spokesperson: Phil Dilanni
Retail & CPO Marketing Manager: Lauren Martens
National Media Specialist: Zach Ambrosino
National Marketing Specialist: Jamie Pritchard
Senior Retail Marketing Specialist: Mike Fillare
Media Specialist: Timothy Sumter

Production Company
Company Name: RSA Films
Production Company City: Los Angeles
Director: Jonny Mass
President: Luke Ricci
Executive Producer: Buddy Brakha
Head of Production: Carolyn Pedrossian
Producer: Jon Dawes
Director of Photography: Pete Konzcal
Print Photographer: Saam Gabbay
Print Assistant Photographer: Sebastian Keefe

Editorial Company
Company Name: Uppercut Editorial
Editing Company City: New York
Editor: Joaquin Machado
Assistant Editor: Allen Rounsley
Head of Production: Jared Thomas

Audio and Sound Design Company
Music Production: Racket Club
Music Company City: New York
Creative Director: Justin Hori
Creative Producer: Adrian Womack
Associate Producer: Becky Mathai

Company name: Sonic Union
Sound Design Company City: New York
Sound Designer/Mix Engineer: Steve Rosen
Audio Post Studio Director: Justine Cortale

VFX Company
Company: The Mill
Shoot Supervisor: John Leonti
Executive Producer: Hillary Thomas
Creative Director: Alexander Candlish
Producer: Kim Downing
VFX Artists: Abigail Riegel and Kevin Diaz
Colorist: Paul Yacono
Senior Producer: Denise Brown
Senior Color Assistant: Gemma Parr
Color Assistant: Jacob Suffern


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