BM - Mobile application - Banque Misr

This campaign is about the Banque Misr application, to increase awareness
of confidence in using it and its ease, and targets people 50 and 65 years to subscribe to the application and enjoy its ease of use and flexibility, The campaign will be It will be displayed on social media and billboard.
and our slogan is “ بعد المعاش ، الحياة بتتعاش "

and its ease.

the target audience:

It is targeted at people between the ages of 50 and 65 who use the bank's mobile app and enjoy the ease of use and flexibility

Marketing objectives:

- Be familiar of the Bank of Egypt mobile application

- Making it the first brand to consider using the app's features

- Increase interaction with the brand

Social class: Class A, B

Gender: Both (male and female)

Behavior: An elderly person looking for comfort and keeping up with technological development

Interests: Convenience, technology, security, savings, and time-saving solutions
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So we have 3 main concepts targeting the main segments of Fawry's popular audience in Egypt

60 year old grandfather, father, average income, youthful appearance and looking for sophistication

A 65-year-old grandmother, standing in her kitchen, her time is limited + she cannot go outside the house much

A woman in her fifties, with a large income, is standing on the balcony of her house, looking to enjoy time and provide comfort inside her home.

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This project includes

The campaign will be It will be displayed on social media and billboard.

Adaptations

To ensure that the campaign reaches its audience and achieves the target, we need to choose the most suitable mediums for posting. We have two mediums to consider:

ATL: Outdoor billboards on highways, town ways, metro stations, and train stations in various Egyptian governorates like Cairo, Alexandria, etc.

TTL: Social media platforms such as Instagram and Facebook, where our primary target audience is present.

This student campaign titled ' BM Mobile application - Banque Misr ' was published in Egypt in April , 2024. This Design, Digital, and OOH Outdoor media campaign is related to the Electronics, Technology and Media industries and contains 3 media assets. It was submitted about 2 weeks ago.

Credits
This project Concepts - Copies - Captions - Art direction:
Credits

ADV 101 Course instructor / Art Director: Ahmed M. Elassi
Designer - Art Direction : salma sobhy