Cirque du Soleil’s La Nouba is world-renowned for taking jaw-dropping acrobatics in a show that takes viewers into a journey into the imagination. Using LAYAR technology for smart phones, we were able to bring that “how in the world did they just do that?” excitement to malls. Now visitors can virtually “see” some of the artists in the show performing throughout the mall, providing the “Wow” factor we wanted to create.
This professional campaign titled 'Blue, Red' was published in United States in September, 2010. It was created for the brands: Cirque Du Soleil and Disneyland, by ad agency: Yellow Shoes. This Digital medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted over 13 years ago.
Advertising Agency: Disney's Yellow Shoes Creative Group, Orlando, FL USA
Creative Director: Will Gay
Art Director: Matt Stewart
Copywriter: John McCall
Photographer: Kent Phillips
Additional credits: Zehnder Communications