Blood on Your Hands Soap
This project uses decorative soap boxes to send a strong message, along with common sense gun laws, to politicians who accept campaign money from the NRA by "helping" them get their fellow American’s blood off their hands.
Each gift box comes with 5 specially created soaps, each targeting a specific gun reform issue that NRA-backed Republicans continuously ignore -- like our Bump Bar. It’s a soap bar with even more power than you would ever need. But more importantly, the bar comes with an alternative to needing the bar in the first place; in this case banning bump stocks that make deadly weapons even more deadly.
Along with sending boxes to NRA-backed politicians, we’ve created a website, www.bloodonyourhandssoap.com. On it, people can find NRA-backed politicians and send virtual boxes to them.
This professional campaign titled 'Blood on Your Hands Soap' was published in United States in May, 2018. It was created for the brand: Blood on Your Hands Soap, . This Direct medium campaign is related to the Public Interest, NGO industry and contains 7 media assets. It was submitted over 4 years ago.
Creative Director / Art Director: Ryan Raulie
Creative Director / Copywriter: Jeff Marois
Photographer: Eric Kulin