Gay Men’s Health Crisis

Blood Flags - USA, Blood Flags - Germany, Blood Flags - C...

Agency: FCB


When you only support select LGBTQ rights, are you really supporting the community?
Many countries claim to support LGBTQ rights. But many do not deliver equality when gay and bi men show up at blood donation centres. Countries like Brazil and Germany support the fight for equality in marriage, schools, the workplace, and housing. But blood donation is still not seen as a right.
Blood Flags was created to call out this disparity.

This professional campaign titled 'Blood Flags - USA, Blood Flags - Germany, Blood Flags - C...' was published in United States in April, 2018. It was created for the brand: Gay Men’s Health Crisis, by ad agency: FCB. This Print medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted about 6 years ago.


Advertising Agency: FCB Health, New York, USA
EVP, Chief Creative Officer: Rich Levy
EVP, Group Creative Director: Mike Devlin
Creative Directors: Marissa Kraft, Cameron Pollard
Creatives: Eduardo Balloussier, Luiz Guimarães
Producer: Mary Ann Guglietta
Production Company: Zombie Studio
Creative Director: Paulo Garcia
Photographer: Nano Cunha
Retouching: Evandro Malgueiro / Zombie Studio


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