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Chicago Field Museum

Blood Appétit

Agency: Leo Burnett

Description

Chicagoans had the opportunity to get a taste of dishes that feature a special ingredient: blood. The Field Museum, with creative support from Leo Burnett, partnered with local restaurants for Blood Appétit, a month-long celebration of its Bloodsuckers: Legends to Leeches exhibition, which features real and fictional creatures that prey on blood to survive.

The partnership gave a spotlight to a variety of local restaurants, including Mott Street and Taqueria Chingon, as well as Frontier and its award-winning Chef Brian Jupiter. After enjoying their meal, patrons received a discount code to visit the Bloodsuckers: Legends to Leeches exhibition at the Field Museum.

This professional campaign titled 'Blood Appétit' was published in United States in February, 2024. It was created for the brand: Chicago Field Museum, by ad agency: Leo Burnett. This Design and Experiential media campaign is related to the Food and Hospitality, Tourism industries and contains 5 media assets. It was submitted 23 days ago.

Credits

Advertising Agency: Leo Burnett
President and CCO: Britt Nolan
President and COO: Liz Taylor
Executive Vice President, Head of Design: Alisa Wolfson
Global Executive Creative Director: Hital Pandya - Senior Vice President
Associate Creative Director, Art: Will Santos
Associate Creative Director, Art: Marlus Lau
Associate Creative Director, Copywriter: Maicon Silveira
Copywriter: Mary Adam
Designer: Brian Berk
Senior Producer: Christen James
Producer: Miranda Jacoby
Strategist: Lincoln Hawks
Account Director: Lindsay Hrack
Assistant Account Executive: Margaret Davidson
Senior Producer, Studio: Joe Petruccio
Senior Editor, Motion Media/Production: Eric Bray

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