Visually impaired people have to constantly adapt to a world that wasn't built for them. To help them live a better life, we created an AI-powered white that builds a 3D soundscape so they can "see" and navigate the world easily and safely. To promote this white cane, we'll place both Braille and audio-based ads explaining the cane's functionality in key places visually impaired people already have to go through while walking as crosswalk buttons and bus shelters. Visual ads will also be placed around the city so everyone else helps spread the word about the product.
This student campaign titled 'Blindless' was published in Spain in December, 2018. It was created for the brand: Google, by ad school: Miami Ad School. This Integrated medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 3 years ago by Art Director: Andrea Serrano Villaverde.
Advertising School: Miami Ad School
Ad: Andrea Serrano Villaverde
Copy: Andrea Serrano Villaverde