Experiential Execution: To illustrate how Bang & Olufsen Home Speakers blend seamlessly with any design style, we’ve created the interior design exhibition along with a game. Scan a QR code at the entrance, and it will lead you to a website. Inside the exhibition, you’ll find 10 uniquely designed rooms, each showcasing a different style. There are 20 B&O home audio speakers throughout the exhibition. You can use your phone to scan objects you believe are B&O speakers on the website. You have 30 attempts.
Emerging Tech Execution: To demonstrate how Bang & Olufsen Home Speakers blend seamlessly into any design style, we created a VR game. It is set in a museum where you can compete with a friend. You can choose your preferred interior design style, such as “pop art.” Player 1 is tasked with hiding five B&O speakers within a well designed room. And then Player 2 is tasked with finding them, which is going to be very difficult.
Description
INSIGHT: People want a home that is decorated in good taste.
BIG IDEA: Our speakers are so well designed, that in a room that has strong interior design, you won’t be able to see it.
This student campaign titled 'Blends Into Your Style' was published in United States in May, 2024. It was created for the brand: Bang & Olufsen, by ad school: S.I. Newhouse School of Public Communications. This Experiential and Integrated media campaign is related to the Electronic Devices and Household Products industries and contains 17 media assets. It was submitted about 1 year ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Melody Chen
Copywriter: Melody Chen
Instructor: Mel White
