Blackout Collection

We live in a world where switching off the phone is no longer a personal choice. Constant connectivity has shifted from a mere habit into an unspoken obligation - a performative metric of how much you care about others. It turns technology into pressure.
Telecom brands helped build this world. So Tele2 Kazakhstan believes telecom brands must help rebuild balance.
What if we protect a basic human right - the right to disconnect. And we made the right to disconnect wearable.
Introducing Blackout Collection. A fashion collection that physically blocks signal and signals a need for society to recognize and respect a human right to escape. Faraday fabric - a signal-blocking material engineered to isolate machines and used it to protect something more fragile: human boundaries.
Faraday pocket — offline.
Regular pocket — online. The choice is yours.
Launched on World Day Without a Mobile Phone. Immersive street runway shows turned public space into a live expression of disconnection.