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69&Sunny

Black Women Are Resting

Description

2023 Clio Cannabis Grand Award Winner

'Black Women Are Resting' is much more than a YouTube film or a Zoom event- it is the start of a movement, a time capsule, and it stands as a rallying cry for a group of women who have long been overlooked and overworked.

In it's simplest form, the 10 min short film 'Black Women Are Resting' follows the first-person narrative of Calan, a creative healer & entrepreneur, as she attends her first ever luxury 420-friendly retreat to the cliffs of Negril, Jamaica.

Guided by her mentor, OG, and U.S Veteran, Peachie Wimbush-Polk, Calan discovers what it means to heal through community and cannabis.

The screening of the film on International Women's day (March 8th, 2023) reached thousands of people and 300+ people signed up for the film's screening. Directly following the screening, an informative and emotional Q&A with Calan and Peachie was held.

This is the beginning of the 'rest as resistance' movement that also champions cannabis as a medicine. Instrumental in the healing of black women, the modalities serve as preventative healthcare and a tool to heal generational trauma.

This professional campaign titled 'Black Women Are Resting' was published in United States in October, 2023. It was created for the brand: 69&Sunny, . This Film medium campaign is related to the Cannabis industry and contains 1 media asset. It was submitted 4 months ago.

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