Black America ReFund
For over 400 years, Black Americans have endured systemic racism and horrific violence that have yet to be rectified in the form of true societal equity. On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, the veteran activists at the #breathewithme Revolution have announced the Black America Refund, which seeks to bring economic justice and direct relief for Black families and communities.
To raise awareness and encourage donations to the Black America Refund, #breathewithme Revolution has joined forces with the recently formed creative agency Atlantic New York for a short film that outlines the powerful history of Black Wall Street, and subsequent forms of oppression that have led to the fund’s urgent need. The film was produced with archival footage in partnership with Cut & Run, Heavy Duty Music and Ameba.
This professional campaign titled 'Black America ReFund' was published in United States in June, 2021. It was created for the brand: #breathewithme Revolution, by ad agency: Atlantic. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: Atlantic New York
Co-Founders and CCOs: João Coutinho, Marco Pupo
Creative Team: André Bittar, Rodrigo Burdman, Samuel Simões, Ann Haggart, Leigh Blake, Chris Davis, Daniel Soares
Public Relations Directors: Michelle McSorley, Andrew Hampp
Editorial: Cut & Run
Editor: Gary Knight, Amanda Marien
Voice Over: Dion Matthews
Producer: Eytan Gutman
Design & Motion Graphics: Samuel Simões
Finishing: Jogger Studios
Flame Artist: Joseph Grosso
Producer: Mike Tockman
Music House: Heavy Duty
Executive Producer/Heavy Duty Music: Zach Pollakoff
Managing Director/Heavy Duty Music: Kate Urcioli
Sound Effects and Mix: Ameba
Sound Designer and Co-Founder Ameba: Victor Mingates
Producer and Co-Founder Ameba: Ana Carqueijeiro