General Electric


Agency: Laboratory


GE Healthcare set out to change the healthcare industry, with the help of the industrial internet, so they launched the greatest recruitment campaign of the year. Our task was to find over a 100 developers. We know that they are avid gamers, so we created Bitfection, a pro-level healing game with a special award: a job offer from GE Healthcare. The players had to navigate a dozen of nanorobots using only Java codes, in order find and identify sick pixel groups on a medical record. The campaign was highly successful: we recruited more than a 140 developers.

This professional campaign titled 'Bitfection' was published in Hungary in March, 2014. It was created for the brand: General Electric, by ad agency: Laboratory. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: Laboratory Group, Budapest, Hungary
Creative Director: Sándor Haszon
Art Directors: Márton Tóth, Ferenc Farkas
Copywriters: Ádám Szklenár, Balázs Springel


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.