IBM Cloud rained money at Campus Party, the biggest geek event in the world. Participants downloaded a weather app and kept an eye on the forecast. At a given time it warned them that a different rain was approaching. A bitcoin rain. People then had to go to the right place in the event, at the right time and raise their cellphones to capture the money.
This professional campaign titled 'Bitcoin Rain' was published in Brazil in February, 2015. It was created for the brand: IBM, by ad agency: Ogilvy. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 8 years ago.
Advertising Agency: Ogilvy Brazil
Creative Directors: Aricio Fortes, Paulo Coelho, Moacyr Netto
Art Directors: Fernando Passos, Diogo Seibert
Copywriter: Gui Camargos