Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.
This professional campaign titled 'Birthday, Be Right, Funny' was published in United States in June, 2017. It was created for the brand: Tic Tac, by ad agency: la comunidad. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: La Comunidad, USA
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco, Mariano Gamba
Creatives: Carlos Quesquén Cortez, Daniel Pérez Galeano
Group Account Director: Sebastián Díaz
Account Director: Solange Blanco
Account Executive: Catalina Gay
Director of Production: Ramiro Capisto
Production Assistant: Sebastián García
Ilustrator: Andrés Yeah