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Angry Birds

Birds helping Birds

Agency: Rovio

Angry Birds x Earthday 2024: Birds helping Birds, as seen on Times Square

Angry Birds and earthday.org have partnered to mobilize players to reduce plastic waste.

Angry Birds and earthday.org have partnered to mobilize players to reduce plastic waste.

The witty campaign, Birds Helping Birds, uses Angry Birds to shed light on the peril plastic poses to wildlife, particularly birds

Description

Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG to mobilize players to reduce plastic waste. The witty campaign, Birds Helping Birds, uses Angry Birds to shed light on the peril plastic poses to wildlife, particularly birds. The main event is taking place from April 2nd-to-29th within three different Angry Birds games reaching millions of players globally.

The goal of the campaign is to provide millions of players with quick facts and action items to reduce harms of plastic, and to encourage them to donate for the cause through EARTHDAY.ORG. Rovio will also donate $16k to EARTHDAY.ORG to support the global fight for a safe and sustainable environment for all.

In addition to in-game activations, social media and PR messaging, and collaboration with EARTHDAY.ORG, Rovio is promoting the campaign on Times Square from April 15th-to-21st.

This professional campaign titled 'Birds helping Birds' was published in United States in April, 2024. It was created for the brand: Angry Birds, by ad agency: Rovio. This Digital, Integrated, and OOH Outdoor media campaign is related to the Gaming industry and contains 4 media assets. It was submitted 30 days ago.

Credits

Creative Direction and Strategy: Giorgio Giussani
Senior Sustainability Manager: Tommi Lappalainen
3D Characters: Kaj Andtfolk, Antti Timonen
Brand Social media: Elsa James
PR: Oskari Nivala
NYC Billboard: Rebecca Lamberg, Chris Fraser
PR Agency: Bou
Collaboration: earthday.org

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