The new campaigns are for Wells’ brands: Cold Crush, an indulgent fresh-churned ice cream; Kingston Fruit Bars, a treat made primarily from coconut water; and Farm to Spoon, a plant-based ice cream made with cauliflower and sweet potato. This is the debut creative work for each as they are new brands under the Wells umbrella.
Cold Crush addresses the inevitable break-up with toppings likely to occur after your first indulgence; Kingston Fruit Bars plays off the notion of half the sugar only needing half the advertisement through clever billboard tactics; and Farm to Spoon addresses the shock of learning your new favorite ice cream is actually made from vegetables.
This professional campaign titled 'Billboards' was published in United States in June, 2019. It was created for the brands: Cold Crush, Farm to Spoon, Kingston Fruit Bars, and Wells, by ad agency: Walrus. This Outdoor medium campaign is related to the Food industry and contains 8 media assets. It was submitted almost 3 years ago.
Advertising Agency: Walrus, USA
Chief Creative Officer: Deacon Webster
Associate Creative Director: Evan Vosburgh
Creative Director: Jillian Dresser
Copywriter: Marco Diaddezio
Art Director: Evan Bross
Director of Account Management: Paula Beer Levine
Director of Integrated Production: Valerie Hope