ADVERTISING

Tropicana

Billboard powered by oranges

Agency: DDB

Description

We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

This professional campaign titled 'Billboard powered by oranges' was published in France in April, 2011. It was created for the brand: Tropicana, by ad agency: DDB. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev

Art Directors: Alexander Kalchev, Siavosh Zabeti

Copywriters: Siavosh Zabeti, Alexander Kalchev

Director: Johnny Hardstaff

Account Director: Julie Régis

Agency Producers: Guillaume Cossou, Florence Gabet

Production Company: Unit9

Executive Producer: Piero Frescobaldi

Producer: Michelle Craig

Production Design: Alex Marden

Installation / Special Build: Artem UK
Sound Production Company: THE

Editing Company: Final Cut

Editor: Ed Cheesman

Grading: MPC
Photographer: Clemens Ascher

Compassionate C...

ADVERTISING

iStock Essentials

Blooming canna lily red flowers

Artist: Ami Bornstein

iStock Signature

Yellow Canna flower.

Artist: ltadul

iStock Signature

Canna flower.

Artist: ltadul

iStock Essentials

Canna in full bloom

Artist: Henvry

iStock Signature

Orange canna flower plants in th...

Artist: foto76

iStock Essentials

Canna in full bloom

Artist: Henvry

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.