Check it out at: www.thebicyclefactory.ca
The Bicycle Factory is a promotion for Cadbury where they are getting consumers to help them send 5000 Bicycles to Africa. In Africa a bicycle is much more than just a bicycle, it's access to schools, it's an ambulance, it's a way to move greater distances at faster speeds than on foot, and to carry more as well. Every time you enter a cadbury UPC online, it gets turned into a bicycle part. Watch live as your part gets added to a bicycle, plus explore the factory to watch videos and find out more about the initiative.
This professional campaign titled 'Bike factory' was published in Canada in May, 2009. It was created for the brand: Cadbury, by ad agency: The Hive. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 14 years ago.
Advertising Agency: The Hive, Toronto, Canada
Creative Director: Simon Creet
Art Director: Paul Parolin
Copywriter: Michelle Spivak
Photographer: Mark Zibert
Other additional credits: Chuck Gamage Animation/E3 Consulting