The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
Go by bike was set as a series of little cards that can be pulled out and passed around.
This professional campaign titled 'Bike' was published on November 01, 2006. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 17 years ago.
Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: Andre Felipe, Selma Navarro
Art Director: André Felipe
Copywriter: Pedro Braga