A condom brand had the courage to promote the rivals brands in order to alert consumers against HIV. It is a way to invite every one to join the cause.
This professional campaign titled 'Biggest rival' was published in Mozambique in December, 2016. It was created for the brand: Jeito Condom, by ad agency: DDB. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Luis Guimarães
Art Director: Adriano Morais
Copywriters: Raoni Leão, Catarina Martins