McCann Taipei helped NESTEA bring the “Big Lemon Refrigerator” to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message.
This professional campaign titled 'Big lemon fridge' was published in Taiwan in September, 2014. It was created for the brand: Nestea, by ad agency: McCann. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: McCann, Taipei, Taiwan
Creative Director: Paul Hung
Art Director: Wing Lin
Copywriter: Evan Fu
Photographer: Frank Cheng