Description
Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years.
The campaign builds on the original message that everyone has their own way of eating a Creme Egg, saluting those who eat them whole, use a teaspoon and even those who like to spread them on toast. Cadbury first celebrated this in the 1980s when they asked the nation ‘How do you eat yours?’ and is at the heart of this new campaign which takes inspiration from UGC on TikTok where people are more than happy to share their own serving suggestions for the iconic snack.
This professional campaign titled 'Big Deal' was published in Ireland and United Kingdom in February, 2024. It was created for the brands: Cadbury, Cadbury Creme Egg, and Mondeléz, by ad agencies: Bernadette, Girl&Bear, and VCCP London. This 360°, Film, and Integrated media campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 9 months ago.
Credits
CAMPAIGN TITLE: Cadbury Creme Egg - How do you eat yours?
CLIENT: Cadbury - Mondelēz
MARKETING DIRECTOR: Simon Crowther
SENIOR BRAND MANAGER: Charlotte Parkes
BRAND MANAGER: Josh Collier
BRAND EXECUTIVE: Sara Al-Saadawi
VCCP
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTORS: Chris Birch & Jonny Parker
CREATIVE DIRECTOR: Simon Connor
COPYWRITER AND ART DIRECTOR: Ben Buswell & Joanna Griffin
MANAGING PARTNER: Matt Smith
BUSINESS DIRECTOR: Charlie Griffith
ACCOUNT DIRECTOR: Oliver Robinson
SENIOR ACCOUNT MANAGER: Daniella Wilmot
SENIOR ACCOUNT MANAGER (WEBSITE): Nathan Thomas
GROUP PLANNING DIRECTOR: Gethin James
PLANNER: Xanthe Fuller
GIRL&BEAR
AGENCY TV PRODUCER: Frankie Burwell
AGENCY SENIOR CREATIVE PRODUCER: Rose Nott
AGENCY VISUAL DIRECTOR: Ben Cole
DESIGNER: Matt Montgomery-Taylor
ANIMATOR: Carl Sherry
ARTWORKER: Lee Forster
PARK PICTURES
AV PRODUCTION COMPANY: Park Pictures
DIRECTOR: Terri Timely
DOP: Alex Barber
MD/EXECUTIVE PRODUCER: Fran Thompson
PRODUCER: Jess Ensor
PROJECT MANAGER: Kelly Brown
STITCH
AV OFFLINE EDIT: Stitch
EDITORS: Tim Harding & Sara Faulkner
ELECTRIC THEATRE COLLECTIVE
POST-PRODUCTION COMPANY: Electric Theatre Collective
COLOURIST: Jason Wallis
POST PRODUCER: Oscar Wendt
FACTORY
AUDIO POST-PRODUCTION COMPANY: Factory
SOUND ENGINEER: Jack Hallet
PRODUCER: Beth Massey
PHOTOGRAPHER: Robert Billington
BERNADETTE
WEBSITE PRODUCTION: Bernadette
PRODUCER: Francesco Segramora
PROJECT DIRECTOR: Bobby Parmar
CREATIVE DIRECTOR: Will Aslett
UI DESIGNER: Ben Butler
TECHNICAL DIRECTOR: Phil Beaman
DEVELOPER: Thibault Roland
DEVELOPER: Gustavo Rodrigues
HEAD OF UX: Steph Marques
PUBLICIS
MEDIA BUYING AGENCY: Publicis
MEDIA PLANNERS: Lynne Quinn, George Pearcy, Avelina Joseph, Kate Barron & Lauren Nolan
PR - Ogilvy PR
