Big Deal

Agency: Baldwin&


For Mom, little magical moments are everything—from the just-right back to school supplies to the perfect holiday gifts, to the impromptu rainy-day playdate. Mom loves to be perfectly prepared.
However, these magical moments take both time and money, something that Mom can often be in short supply of. Enter Zulily. There’s no other place on the interwebs where you can find so many amazing products, big name brands and big deals.
So let’s make a big deal out of all these big deal moments for our numero uno big deal: Mom.

This professional campaign titled 'Big Deal' was published in United States in October, 2021. It was created for the brand: Zulily, by ad agency: Baldwin&. This Integrated medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 2 years ago by Lynne Collins.


Advertising Agency: Baldwin&, Raleigh, NC , United States of America
Baldwin& Group Creative Director: Emily Watson
Baldwin& Group Creative Director: Robyn Gun
Baldwin& Director Of Design: Jen Matthews
Baldwin& Director Of Strategy: Ashley Yetman
Baldwin& Senior Project Manager: Lindsay Barnes
Baldwin& Director Of Account Management: Jennifer Hazelett
Zulily Executive Creative Director: Hafiz Huda
Zulily Creative Director: Kim Arispe
Zulily Manager Of Brand Marketing: Carmen Valentine
Zulily Director Of Communications And Brand Marketing: Andrea Conrad
Director: Jimmy Marble
Production Company: Speakeasy
Executive Producer: Rebecca Parenteau
Head Of Business Affairs: Drew Brecker
Line Producer: Fernando Morillo
Dop: Kayla Hoff
First AD: Jimmy Ramirez
Gaffer: Dimitri Christoforidis
Key Grip: Matt Planer
Production Designer: Lauren Machen
Wardrobe Stylist: Jamie Catino
Makeup Artist: Suzie K
Editor: Kenneth Casey Swoyer
Post Producer: Holiday Coles
Sound Engineers: Morgan Samuel, John Lukas
Animation: Cub Animation Studio
Luciano Reeves Talent Agency: Amy Argyle
Aqua Talent Agency: Cynthia Aileen Strahan
Activity: Brad Culver
Paloma Model And Talent: Aviela Haas
KMR Talent Agency - Youth: Ryn Greenwell
Daniel Hoff Agency: Austin Hall


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