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Mint Mobile

Big Cable Bills Spark No Joy

Agency: Maximum Effort

Description

“Big Cable has had a pretty good run charging people whatever they want and calling it a promotion,” says Scott Venuti, GM of Home MINTernet at Mint Mobile. “We figured it was time to offer something radically different, like one clear price that doesn’t slowly morph into something horrifying.”

“Cable companies have mastered the art of making simple things complicated and expensive. We’ve mastered the art of doing the opposite. And occasionally making jokes about it.”

The spot from Maximum Effort breaks wide today across video and social platforms.

This professional campaign titled 'Big Cable Bills Spark No Joy' was published in United States in April, 2026. It was created for the brand: Mint Mobile, by ad agency: Maximum Effort. This Film medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 2 days ago.

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