Beyond Techspectations

Agency: AMV BBDO


Following the launch of the new brand platform "Beyond Techspectations" through a back-to-school campaign in August, Currys is taking humour to the next level in its latest set of brand films.

Created by AMV BBDO, "Beyond Techspectations" aims to showcase how Currys consistently goes the extra mile to deliver the best expertise and tech knowledge through its colleagues and the extensive training they receive.

Fulling embracing an approach centred around humour, the series of ads are set to show the retailer’s unrivalled tech expertise and its colleagues’ commitment to going above and beyond in the most engaging and memorable way possible, whether that means eating instruction manuals to gain extra knowledge or cultivating long beards as a symbol of their wisdom.

The 30" and 15” films, directed by Greg Bell through Red Studios, will run across TV and digital. As part of the media strategy developed by Spark Foundry, shorter formats will offer a snapshot of the campaign on different platforms.

This professional campaign titled 'Beyond Techspectations' was published in United Kingdom in October, 2023. It was created for the brand: Currys, by ad agency: AMV BBDO. This Film medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 6 months ago.


Client: Currys
Campaign title: Beyond Techspectations
Client names: Dan Rubel, Aisling Lancaster and Martin Burke
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Jeremy Tribe and David Westland
Creative Team: Diccon Driver and Alan Wilson
Strategy Team: Michael Alhadeff
Account Management Team: Alex Bird, Jonny White, Annabel Jerome and Kenza Chakib
Creative Production Partner: Trish Russell
Media Agency: Spark Foundry
Production Company: Red Studios
Director: Greg Bell
Production Co. Producer: Richard Martin
Production Co. Production Manager: Helen Turner
Offline Edit Company: TenThree
Offline Editor: Nick Armstrong
Post-production Company: 1920vfx
Sound Studio: GCRS
Sound Production: Munzie Thind


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