Betclic Cam

Agency: Marcel


A world first for French basketball with Betclic and Marcel.

Behind this immersive revolution is Betclic. As the title partner of the National Basketball League since 2021, Betclic's promise is to constantly innovate to offer the most intense, entertaining, and immersive experiences to sports fans. Bringing the sport to life from the inside, closer to the action, has never been done during an official competition. For this purpose, Betclic surrounded itself with experts: the company MINDFLY developed the "Betclic Cam" mounted camera, adapted here for basketball players. The National Basketball League, impressed by the initiative of its title partner, as well as the clubs involved, subsequently gave their approval to use the device during official matches.

One player from the match, Bandja Sy (Paris Basketball), as well as two referees, were equipped with the "Betclic Cam" mounted camera, placed on their chest. This equipment allowed basketball fans (watching on their screens and/or in the stands) to follow the match, live, from the players' perspective on the court on the L'Équipe channel and SKWEEK.

This professional campaign titled 'Betclic Cam' was published in France in February, 2024. It was created for the brand: Betclic, by ad agency: Marcel. This Integrated medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted about 2 months ago.


Marketing Director: Laurent Burel
Head of Marketing Communications: Antoine Lillet
Brand Manager: Mathias Bellamy
Brand Project Manager: Thomas Gracia
Head of Partnership Marketing: Damien Fréal
Partnership Marketing Specialist: Chloé Girou
Co-CEO: Pascal Nessim
Co-CEOs and Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov
Managing Directors: Benjamin Taïeb, Léoda Esteve
Creative Director: Jeremie Bottiau
Copywriters and Art Directors: Alexandre Delvert & Cyril Haoual
Strategic Planner: Ruben Hassan
Account Director: Yani Oukid
Group Manager: Quentin Seguret
Project Director: Marine Borreil
Project Manager: Pauline Lemaitre
Creative Content Producer: Flavie Parize
Edit and Motion Designers: Julien Taillez, Loïck Tranier
Production: Eclosion
Director: Dimitri Szymanski
Producer: Quentin Dutto
Executive Producer: Clement Gonthier
Production Manager: Capucine Baron
DOP: Louis Piat
Electrician Supervisor: Valentin Deluy
Electrician: Solène Pinard
Sound Engineer: Tanguy Di Fraja
Edit: Marion Presburger
Music Composer: Hocine Halliche


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.