Bang & Olufsen

Beosound Theatre Soundbar

Agency: FutureDeluxe


Creative studio FutureDeluxe is behind a cinematic film marking the launch of a revolutionary new product from Danish luxury audio brand Bang & Olufsen. Beosound Theatre is a technological and aesthetic masterwork that completely changes the soundbar game – an audiovisual experience years in the making, and made for years to come.

Inspired by the original concept line coined by Bang & Olufsen, ‘A New Vision for Sound’, the film explores the emotional connection between person and product. Opening on a photorealistic human eye, we journey through it to a flowing fabric world that teases some of Beosound Theatre’s features and finishes. A stirring electro-string soundtrack builds anticipation, before the fabric sweeps away to reveal the full product – which itself incorporates beautiful fabrics, created by another renowned Danish brand, Kvadrat.

The photorealistic eye that features in the film was animated, textured and rendered in-house by FutureDeluxe.To get the complex fabric simulations they envisioned, the FutureDeluxe team had to devise some state-of-the-art tech capabilities of their own, and at speed, with limited production time in the schedule.

This professional campaign titled 'Beosound Theatre Soundbar' was published in United Kingdom in August, 2022. It was created for the brand: Bang & Olufsen, by ad agency: FutureDeluxe. This Film medium campaign is related to the Electronics, Technology and Household Products industries and contains 1 media asset. It was submitted over 1 year ago.


Client: Bang & Olufsen
CMO - Kamel Ouadi
Global Creative Director - Paul Collins
Senior Creative Lead - Matthew Bostock
Senior Production Lead - Claudia Fanelli
Senior Design Lead - Jakob Chrøis
Senior Artist - Francisco González

Director - Raj Davsi
Assistant Director & Technical director - Ollie Harris
EP – Svet Lapcheva
Head Of Production – Caleigh Illerbrun
Producer - Natalie Greenwood
Art Director - Christoph Strohfeld, Liam Pitchford
Houdini/Vfx Artist - Ewan Davidson
3D Artists - Felix Chilvers, Darío,Stevie Rees, Nick Zieroff
Grade/Compositing - Miguel Wratten

Sound Design: Zelig Sound


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