Agency: Wunderman Thompson


During Christmas, every little moment feels magical, even the simplest.
This magic that we feel inside, can actually become real.
Can't believe it?
Then let Rinascente bring you on a journey into a magical world. With the dreamy atmospheres of its new campaign and the elegant performances of living Christmas decorations, you will finally start to “Believe in Wonder”.

This professional campaign titled 'BELIEVE IN WONDER ' was published in Italy in December, 2022. It was created for the brand: Rinascente, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Alessandro Polia of Wunderman Thompson Milan.


agency: Wunderman Thompson
CEO Wunderman Thompson: Giuseppe Salinari
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Alessandro Polia, Marco Rocca
Senior Art Director: Elena Pinillos
Copywriter: Silvia Filipucci
Illustrator and Art Director: Martina Odoli Caravajal
Junior Art Director: Intissar Maaroufi
Account Supervisor: Roberta Volcan
Junior Account : Luca Lavacca
New Business Project Manager: Jacopo Galimberti
Senior TV Producer: Virginie Alexandre
Digital Strategist: Annalisa Mazzola
Social Media Manager: Sumeya Bendebka

Produced and realized by Maga Animation Studio

Director and Executive Producer: Massimo Carrier Ragazzi
Production manager and team coordinator: Angela Pollone
Head of Studio: Massimo Gentili


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