Renew Life

Being Human Takes Guts

Agency: FCB


Living life takes guts. But living your best life takes strong, healthy guts. Being Human Takes Guts sheds light on the power that lives inside of us all. We want to celebrate the human spirit while educating people on the amazingness that literally lives in our gut and the power of probiotics. The spot features real people with real stories that show all sides of being human.

This professional campaign titled 'Being Human Takes Guts' was published in United States in June, 2017. It was created for the brand: Renew Life, by ad agency: FCB. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: FCB Chicago, Chicago, USA
Chief Creative Officer: Liz Taylor
SVP, Group Creative Director: Lisa Bright
VP, Creative Director: Mandi Bright
Creative Directors: Juli Cola, Lisa Savage
Copywriter: Kate Cullen
Art Director: Franki Geib
SVP, Director of Integrated Production: Will St. Clair
Executive Producer, Content Integration: Lindsay Tyler
Executive Producer, Director of Music: Stump Mahoney
Talent Curator: Liz Howell
Director of Strategic Planning: Samira Shahabuddin
VP, Director of Social Media: Nicole Emerick
EVP, Group Management Director: Cary Pierce
VP, Management Director: Alex Jokanovic
Production Company: World War 7
Director: Luis Peña
Producer: Michael Begovich
Executive Producer: Josh Ferrazzano
Editorial / Visual Effects / Color / Audio Company: Lord + Thomas
Editor: Steve Immer
Producer: Clare Deady
VP, Marketing: Craig Stevenson
Director of Marketing: Katie Keil
Associate Brand Director: Jenn Finigan
Group Manager of PR / Digital: Jen Reilly
Associate Director, Advertising / Communication Production: Boris Nurko
Group Manager, Talent / Rights Management: Tricie Evans


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