Being a woman changes your reality
Schools: Brother • Brother Ad School • Brother Escuela de Creativos
Description
This campaign highlights the gender gap in the workplace, specifically focusing on the challenges women face in continuing their careers after becoming mothers, as they are often expected to devote themselves entirely to childcare.
The graphic denounces the barriers women encounter simply because of their gender. The creative concept leverages the global iconography of football and two world-renowned figures to symbolize how being a woman fundamentally changes one’s reality in both personal and professional spheres.
Because being a woman changes your reality.
This student campaign titled 'Being a woman changes your reality' was published in Uruguay in August, 2024. It was created for the brand: Líbero, by ad schools: Brother, Brother Ad School, and Brother Escuela de Creativos. This Digital and Print media campaign is related to the Other, Public Interest, and Sports industries and contains 4 media assets. It was submitted 22 days ago by Sr. Copywriter: Paula Varela of Patricio.
Credits
Advertising Agency (School): Brother Montevideo, Uruguay
Art Director: Paula Varela
Copywriter: Paula Varela
