Description
The Société de l’assurance automobile du Québec (SAAQ) created a new ad for its “Distracted” series. For a third consecutive year, the campaign aims its headlights at this important safety issue, focusing this year on an all-too-common behaviour: driving while mentally distracted. Regardless of how many years you have behind the wheel or the type of vehicle, driving is a complex task that demands total attention. The campaign dramatically drives home the message: When you’re lost in thought, you’re not behind the wheel.
Absent-mindedness is literally in the driver’s seat of a dialogue-free, driver-free video. Like someone suddenly snapping out of a daydream, the terrible consequences of distracted driving can hit you in the blink of an eye. The result is a stark and powerful message that speaks volumes without uttering a word.
This professional campaign titled 'Behind the wheel, think about driving' was published in Canada in February, 2023. It was created for the brand: SAAQ, by ad agency: Lg2. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted over 1 year ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
Client: Société de l’assurance automobile du Québec - Patrice Letendre, Anne Marcoux
Vice-President, Creative: Luc Du Sault
Vice-President, Strategy: Sophie-Annick Vallée
Creative Director: Éric Chavagnac, Luc Du Sault
Copywritting: Éric Chavagnac
Art direction: Vincent Bernard
Strategy: Pauline Després
Content: Valérie Bédard,Vincent Deslauriers, Vincent Bernard, Éric Chavagnac
Account Services: Alexandra Laverdière, Camille Savard
Agency Production: Isabelle Fonta
Motion Design: Daniel Martinez-Mendoza
Editing: Dominic Montplaisir
Media: Touché, Cossette Média
Graphic Production: Marie-Eve Roussy
Director: Gorditos - Nicolas Monette
DOP: Barry Russell
Production House: Gorditos - Véronique Poulin
Post-production: Post-Moderne
Sound Studio - Engineering: Circonflex - Dominic Cabana
