Google Google Lens

Behind The Draw

School: Bendita Carpeta


A world where children cannot be safe with their teachers or even their relatives is not a world for a child. That's why, together with Google, we discovered a way to recognize cases of abuse through children's drawings, making it possible for every parent to see those things that children often can't tell in words.

Un mundo en el que los niños no puedan estar seguros con sus profesores o incluso sus familiares, no es un mundo para un niño. Por eso, junto a Google descubrimos una forma de reconocer casos de abuso por medio de los dibujos de los niños, logrando que cada padre o madre pueda ver esas cosas que muchas veces los niños no cuentan con palabras.

This student campaign titled 'Behind The Draw' was published in Colombia in July, 2023. It was created for the brands: Google and Google Lens, by ad school: Bendita Carpeta. This Direct, Experiential, and Outdoor media campaign is related to the Education, Health, and Other industries and contains 4 media assets. It was submitted 22 days ago.


School: Bendita Carpeta, Santiago de Chile, Chile
Art Director: Sebastián Mayo
Art Director: Daniel Anzola
Art Director: Javier Cáceres
Copywriter: Giordano Duque
Audiovisual Creative: Sebastian Betancur

Novo Nordisk KSA


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