7 For All Mankind

Behind James

Agency: Lipman


Multitasker James Franco has taken on yet another project. The actor, writer, perpetual student has directed his first ever ad campaign for 7 For All Mankind Jeans. Born from an art film imagined and created by Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign will feature a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be

This professional campaign titled 'Behind James' was published in United States in February, 2012. It was created for the brand: 7 For All Mankind, by ad agency: Lipman. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: Lipman, New York, USA
Chief Creative Officer: David Lipman
Creative Director: Amir Zia
Photographer: James Franco
Additional credits: Cast


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