To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message.
This professional campaign titled 'Beer crown' was published on July 01, 2006. It was created for the brand: Vazir Breveries, . This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 17 years ago.
Art director: Sanket Pathare
Copywriter: Parixit Bhattacharya