Description
Google Pixel is embracing the summer of football with a global campaign celebrating the beautiful chaos of football fandom, created with sports specialist creative agency Dark Horses.
There is nothing quite like the anticipation and energy that comes along with a major tournament. The true magic of football lives in the pure effort of the athletes, the heart-stopping, hold-your-breath moments of fans in the stands waiting for a goal and the jerseys sold across the globe to those looking to support their team.
With a series of films, directed by Leigh Powis and produced by ProdCo, the campaign asks fans to embrace the beautiful chaos by leaning into real, unfiltered moments, captured by Pixel’s AI-powered camera features.
The fully integrated campaign brings Pixel's global platform, "Ask more of your phone", to life across every touchpoint. At the heart, there is a series of 30-second brand films created for France, Germany and Spain, alongside a broader spot designed to run across multiple international markets. Supporting these films are 30, 15 and 6-second product-focused edits tailored to each nation, highlighting specific Google Pixel camera features.
The multi-media campaign, is running until end of July when the World Cup draws to a close, is also running across out of home, social, digital display and in-store channels, with ads that capture the emotion and energy of football fandom through a series of striking stills shot by sports photographer and filmmaker, Jane Stockdale.
A suite of idents and social assets supporting Google Pixel's 50% sponsorship of ITV and STV's World Cup coverage in the UK have also been created, ensuring the brand is front and centre throughout fans' viewing experience.
Omar Gurnah, Google Pixel EMEA Brand Director said: “With this campaign we set out to bring the beautiful chaos of football fandom to life. Fans feel an intense range of emotions throughout a tournament and Pixel is there in every moment, capturing the memories the way they truly feel.
Max Arkell, Head of Dark Horses, added: “Big football tournaments create a kind of collective chaos that only fans can generate. This summer, routines go out the window, emotions run high, and entire nations become united by moments of hope, tension, joy and heartbreak. This campaign is designed to position Google Pixel as the phone brand that understands football fandom best, helping fans capture, share and relive the moments that turn a tournament into lifelong memories.”
This professional campaign titled 'Beautiful Chaos' was published in Multinational Europe and United Kingdom in June, 2026. It was created for the brand: Google Pixel, by ad agency: Dark Horses. This Film and Integrated media campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 2 days ago.
Credits
Client: Google
Brand: Google Pixel
Project/Campaign: Beautiful Chaos
Campaign run: June-end July
Google EMEA
EMEA Brand Director: Omar Gurnah
Senior Marketing Manager: Sophie Purcell
Product Marketing Manager: Honza Keprta
Creative Lead: Jen Lally
Google UK&I
Head of Consumer Marketing for Devices & Services UK&I: Mike Sullivan
Senior Product Marketing Manager, Consumer Marketing: Fleur Andrews
Product Marketing Manager, Consumer Marketing: Hiral Mistry
Agency: Dark Horses
Head of Dark Horses: Max Arkell
Executive Creative Director: Mark Shanley
Creative Directors: Sean Johnson, Josh Pearce
Head of Production: Andy Walsh
Production Assistant: Sarah Gregory
Planning Partner: Matt Readman
Head of Planning: Simon Hanley
Account Director: Jake Mancer
Account Manager: Nancy Barrett
Project Director: Linda-Aileen Macfarlane
Lead Conceptual Designer: Jordan Dicks
Content Director: Steve Fowler
Business Affairs: Susan Cox
Production Company: ProdCo
Managing Director: Jon Adams
Head of Production: Sam Levene
Director: Leigh Powis
Co-Founders / Executive Producers: Ian Pons Jewell, Zico Judge
Producer: Lucy Gossage
Director of Photography: Jeremy Cox
Director's Assistant: Mohini Herse
Production Designer: Miha Knific
Art Director: Nika Lakovic
Props on Set: Klemen Stare, Gafo
Art Department Assistants: Gal, Srecko, Hera
Stunt Coordinator: Filip Krisnik
Head of SFX: Jaka Samsa
SFX: Delo Osyabia
Make-Up Artist: Lea Bratusek
Make-Up Assistants: Tanita Seifert, Marta Sporin
Stylist: Valter Kobal
Stylist Assistants: Kajetan Kobal, Jelena, Sara
Service Company: Division
Executive Producer: Rok Lunznik
Producer: Urska Vardjan
Production Manager: Bor Pletersek
Production Coordinator: Ana Fecur
1st AD: Tina Fratnik
2nd ADs: Matea Latner, Ursa Purkart
Set Blocker: As per Location Manager
Production Assistants: Zare Petakovic, Matej Mavri
Casting Assistant: Tatiana Dron
BTS Photographer: Ambroz Molan
Honeywagon: Sekretar
Catering: Supercatering
Medics on Set: Ales Zivic, Tomaz Pirih
Casting
Casting Coordinators: Zala Bozic, Alenka Krc
Camera & Lighting Crew
Location Manager: Alen Zmauc
Location Manager Assistant: Dragan Mladenovic
Focus Puller: Nika Drakulic
2nd AC: Luka Podobnikar
2nd 2nd AC: Darko Vucic
Loader: Thomas Richard
Video: Darko Zupanc
Video Assist: Ana Fister
DIT: Igor Babic
Key Grip: Damian Straus
Grips: Bostjan Peterlin, Damir Rajacic, Marko Forte
Gaffer: Jernej Prebil
Best Boy: Uros Muc
Electricians: Jani Podmiljsak, Ljubo Simic, Tilen Slogar, Andrej Plos
Photography
Photographer: Jane Stockdale
Producer: Zala Bozic
Assistants: Igor Peric, Jernej Jerry Kusar
Editing Company: Final Cut
Managing Director: Michelle Corney
Editors: Joe Guest, Leah Burton
VFX: Time Based Arts
VFX Producers: Mia Saunders, Chris Aliano
VFX Artists: Sheldon Gardner, Timo Huber
Colour Grading: Company3
Colourist: Joseph Bicknall
Colour Producer: Ellora Soret
Music
Track: Around the World
Original by: Buddy Greco
Remixed by: Ki:Theory c/o Ninja Tune
Music Supervision: King Lear / Ninja Tune
King Lear: Ricole Appleby
Ninja Tune: Robin Buckley
Audio Post Production: King Lear
Sound: Dugal Macdiarmid
Audio Producer: Leo Clayton
