Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered in Haagen-Dazs stores and kiosks in Dubai on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.
This professional campaign titled 'Beard Bibs' was published in United Arab Emirates in April, 2019. It was created for the brand: Haagen-Dazs, by ad agency: VMLY&R. This Experiential medium campaign is related to the Confectionery, Snacks industry and contains 6 media assets. It was submitted over 4 years ago.
Advertising Agency: VMLY&R, Dubai, United Arab Emirates
Chief Creative Officer: Kalpesh Patankar
Associate Creative Director: Kapil Bhimekar
Senior Copywriter: Sambhav Khandelwal
Editor: Prathyush Kumar
Account Executive: Maria Jabbour
Account Management: Darine El Kaissi
Agency Producer: Vitthal Deshmukh
Agency Producer: Shankar Chidambram
Illustrator: Stefano Marra, Rajish Kappad, Siddhant Jumde, Ola Szmida, Charles A P, Tayfun Pekdemir
Marketing Director, General Mills: Azfar Ul Islam
Marketing Director, General Mills: Sajjad Hussain