PlayStation VR emphasizes its product benefit as being the most immersive gaming environment. In this ad, the game station is embedded in the eye of the user. Together, the game and the user can achieve the benefits of virtual reality.
This student campaign titled 'Be Who You Wanna Be' was published in United States in May, 2017. It was created for the brand: PlayStation, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising School: S.I. Newhouse School of Public Communications
Creative Director / Art Director / Copywriter: Ting Peng