Description
With the NFL Flag Championships presented by Toyota set for July 23-26 in Westfield, Indiana, the NFL debuted its newest global flag football campaign, "Be The Story," celebrating the players shaping one of the world’s fastest-growing sports. Launching first in the United States ahead of the NFL Flag Championships and rolling out globally throughout the year, the campaign celebrates the next generation of flag football stars and encourages players everywhere to step onto the field, express who they are and become the main character of their own story.
This professional campaign titled 'Be The Story ' was published in United Kingdom and United States in June, 2026. It was created for the brands: NFL and NFL FLAG, by ad agency: Dentsu Creative. This Digital, Film, and Integrated media campaign is related to the Sports industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
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CLIENT TEAM
Tim Ellis Chief Marketing Officer
Marissa Solis SVP; Global Brand & Consumer Marketing
Brian Flinn SVP; Global Flag Football
Ian Trombetta SVP; Global Influencer Marketing
Sarah Bishop VP; Global Brand & Consumer Marketing
Ronit Larone VP; Content Marketing & Integration
Tony Isetta VP; Social & Influencer Marketing
Rob Santini VP; Global Influencer Marketing
Alyse Brehm Director; Global Brand & Consumer Marketing
Lucy Hallowell Senior Producer; Global Brand & Consumer Marketing
Alison Maddern Senior Producer; Creative Marketing
Al Eewshah Sr. Manager; Social & Influencer Marketing
Claire Egerter Sr. Manager; Global Brand & Consumer Marketing
Roisin Fitzgerald Producer; Global Brand & Consumer Marketing
Lauren Nitto Producer; Content Marketing & Integration
Bryan Edwards Senior Coordinator; Flag Football
Kate Rutter Associate; Global Brand & Consumer Marketing
Maya Yetnaleci Associate; Creative Marketing
Kyle Harries LCC
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AGENCY CREDITS
Agency Name: Dentsu Creative
Jessica Tamsedge CEO, Dentsu Creative UK
Rick Hirst Global Client President
Oscar Flintoft Business Director
Creative Team:
John Mescall Global Chief Creative Partner
Matt Searle Executive Creative Director
Olly Wood Executive Creative Director
Misha Newby Creative Director
Ella Curtis Creative
Emma Simpson Creative
Ben Anthony Head of Design
Strategy Team
Patricia Mcdonald Chief Strategy Officer, Dentsu Creative, Global
Nicholas Pirard Senior Strategist
Production Team
Anna Baker Head of Production
Ryan Alagar Senior Producer
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PRODUCTION COMPANY
Production Company: ProdCo
Director - Hannan Hussain
Executive Producer – Amy Appleton
Producer – Sig Culhane
Director of Photography – Oliver Miller
Editor – James Forbes-Robinson
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POST PRODUCTION
Post Production Company: Time Based Arts
Post Producer – Roman Lukyanov and Chris Aliano
Design Directors – Tom Johnson and Stephen Ross
Colourist – Daniela Rotaru
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AUDIO / MUSIC
Audio Production Company: The Gate
Sound Engineer – Tom Pugh
Audio Producer – Ben Cruickshank
Music Details
Track Title:
Together (Juntos)
Artist/Composer:
PARISI
Music Publisher: Universal Publishing
