The idea of an advertisement for a yogurt and milk product for the Lactel brand is based on the idea that we can always be deceived by appearances, and we can be deceived by products, which can harm our health, and for this reason we created an idea that revolves in a comedic way about not being deceived by appearances.
This professional campaign titled 'Be on your nature' was published in Egypt in May, 2021. It was created for the brand: Lactel, by ad agency: Müller's Mena. This Film medium campaign is related to the Food industry and contains 5 media assets. It was submitted 6 months ago by Müllers Communications of Müllers Communications .
Advertising Agency : Mullers Mena, Cairo, Egypt
Production Company: Raw, Giza, Egypt
Chief Creative Officer: Hady
Creative Director: Tahawy
Director: Tarek El Erian, Ahmed Maged Elmasry
DOP: Mazen El Motagwel