In a dating site social activation campaign, Travelocity invites consumers to convince the Travelocity “Roaming Gnome” to pick them to be his travelmate. The primary media is Tinder, where the gnome has what appears to be his own dating profile page, where consumers can get to the contest entry details by “swiping right.” Additional support advertising (display banners) runs on other dating sites such as Match.com, OKCupid, PeopleMedia, etc., and targets a broad, young audience, adults 25 – 35.
Consumer video entry: www.instagram.com/p/BcHRlh8hT9A/?tagged=bemygnomiecontest
This professional campaign titled 'Be My Gnomie?' was published in United States in November, 2017. It was created for the brand: Travelocity, by ad agency: 3Headed Monster. This Integrated medium campaign is related to the Professional Services industry and contains 5 media assets. It was submitted about 5 years ago.
Advertising Agency: 3Headed Monster, Dallas, USA
Creative Director: Shon Rathbone
Art Directors: Travis Hanson, Lindsey Weeden
Copywriter: Mallory Massa
Social Strategist: Crystal Anderson
Account Managers: Diana Herschberger, Alyssa Simmons, Deina McNabb