The King Center

Be Love

Agency: BBDO


This Black History Month, and coinciding with Valentine’s Day, The King Center for Nonviolent Social Change is reimagining love to mean something much more than just romance. Launching today, “BE LOVE” urges people to look at love in another light – as a powerful force for good, advancing justice for all.
Inspired by the words of Dr. Martin Luther King Jr. “Power at its best is love implementing the demands of justice. Justice at its best is power correcting everything that stands against love,” “BE LOVE” was created amid global tensions of the past year to promote unconditional love for humanity as a whole.

This professional campaign titled 'Be Love' was published in United States in February, 2021. It was created for the brand: The King Center, by ad agency: BBDO. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: BBDO
BBDO Worldwide CCO: David Lubars
BBDO ATL CCO: Robin Fitzgerald
Senior Director: Khari Mpagazehe / BBDO NY
Account Manager: Cameron Carr / BBDO NY
Strategy Directors: Kristin Tolbert / BBDO NY, Emily Grim / BBDO ATL
Creative Directors: Mary O’Keefe, Mike Hanley / BBDO ATL
Associate Creative Directors: Anna Taylor / BBDO ATL, Temnete Sebhatu, Joe Russomano / BBDO NY, Stephanie Fernandes / BBDO SF
Art Directors: Alee Bono / BBDO LA, Teiano Lesa / Energy BBDO
Copywriters: Colin Hodges / BBDO ATL, Amani Brown / BBDO LA, Madeline Stoiber / Energy BBDO
Sr. Designer: Jason Wong / BBDO NY
Director of Design Innovation: Stewart Devlin / BBDO NY
Senior Integrated Producer: Reid Howard / BBDO ATL
Studio Director: Brad Castlen / BBDO ATL
Interactive Producer: Chava Quinn
QA Manager: Jimmy McGee
UX/UI Designer: Clara Santamaria
Production Design Lead: Ray McGale / BBDO NY
Senior Post Producer: Allie Kolb / BBDO NY
Studio Director: AJ Rowe / BBDO Studios NY
Head of Content Operations: Andrew Osborne / BBDO NY
Post Producer: Morgan Ammons / BBDO Studios NY
Animation: Ross Holter
Web Development: M16 Marketing
Copy Editors: Mary Scott, Noelle Plachta / BBDO ATL
Creative Resource Manager: Natalie Taylor / BBDO NY
Senior Project Manager: Becky Ocampos / BBDO ATL
Project Manager: Laura Paulino / BBDO SF
Media: Hearts & Science
Senior Director, Strategy: Julianna Bowman / Hearts&Science
Director, Social & Search Investment: Samara Nelson / Hearts&Science NY
Associate Director, Digital Investment: Elijah Halpern / Hearts&Science NY
Director, OOH Investment: Meghan Walsh / Hearts&Science NY
Negotiator, OOH Investment: Clay Lenahan / Hearts&Science NY
Senior Director, Local TV & Radio Investment: Karen Hoyt / Hearts&Science ATL
Supervisor, Local TV & Radio Investment: Andriena Coleman / Hearts&Science ATL
Senior Director, National Video Investment: Robin Beattys / Hearts&Science NY
Director, National Video Investment: Krista Venedam / Hearts&Science NY
Director, National Video Investment: Lesley James / Hearts&Science NY
Director, National Radio & Audio Investment: Robert Hunt / Hearts&Science NY
Supervisor, National Radio & Audio Investment: Lara Lieberman / Hearts&Science NY
Senior Director, Print Investment: Julie Hirsh / Hearts&Science NY
Supervisor, Print Investment: Gillian Golub / Hearts&Science NY
Assistant Negotiator, Print Investment: Alexa Dayan / Hearts&Science NY
Public Relations: Fleishman Hillard
Senior Partner and General Manager: Jerry Tolk / Fleishman Hillard ATL
Senior Vice President: Chavonne Jones / Fleishman Hillard NY
Global Diversity Champion: Gaetane Joseph / Fleishman Hillard ATL


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