ADVERTISING

Blacture

Be Celebrated

Agency: McKinney

Description

Pras — rapper, Emmy and Grammy winner, producer, filmmaker and philanthropist — unveiled his vision for what he believes will become the epicenter for black culture. And he did it on the biggest stage in America: the Super Bowl. It’s called Blacture.

This professional campaign titled 'Be Celebrated' was published in United States in February, 2018. It was created for the brand: Blacture, by ad agency: McKinney. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: McKinney, USA
Chief Creative Officer: Jonathan Cude
Executive Creative Director / Copywriter: Mike Pierantozzi
Chief Creative Officer, Leijas: Eric Rojas
Chief Executive Officer, McKinney NY: Joe Maglio
Account Supervisor: Zach Kohn
Director, Content Production / Executive Producer: Regina Brizzolara
Broadcast Business Affairs Manager: Laura Gearino
Strategy Director: Kevin Murray
Director of Media: Swapnil Patel
Production Company: Wondros
Director: Antoine Fuqua
DoP: Maz Makhani
Executive Producer: Astrid Downs
Producer: Rocky Bice
Production Manager: Taeko Masuyama
Production Company / Post-production: Rock Paper Scissors / NY
Editor: Chris Mitchell
Managing Director: Eve Kornblum
Producers: Lisa Barnable, Dre Krichevsky
Assistant Producer: Tania Maesta
Colorist: Stefan / CO3
Celebrity Talent: Pras Michel
Production Company: Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Andi Lewis
Mixer: Keith Reynaud
Flame Artist: Edward Reina
Flame Producer: Mike Tockman
Flame Assistants: Jazmine Venegas, Sydney Botie
Music Supervision: Wool & Tusk/a>
Music Supervisor: Aaron Mercer
Soundtrack: 'Malcom X' / Fruit of Islam

National Geogra...
Telesoftas

ADVERTISING

iStock Essentials

Back view of male teacher lectur...

Artist: monkeybusinessimages

iStock Signature

Using words to boost company worth

Artist: PeopleImages

iStock Signature

Students raising hands while ans...

Artist: izusek

iStock Essentials

Woman dog trainer scolding pureb...

Artist: Synthetic-Exposition

iStock Signature

Engaging business seminar in boa...

Artist: skynesher

iStock Essentials

People applause on business conf...

Artist: zefart

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.