This unique initiative uses a hydrophobic spray to create a hopscotch board that encourages passersby to “Be an Outsider” and play in the rain. Unlike the L.L.Bean print ad VIA created last year that was only visible in sunlight, the 100% biodegradable hopscotch board will only show up in the rain!
Located in Boston’s Seaport Courtyard, the L.L.Bean flagship store and headquarters, the hopscotch board will appear in the rain with the message, “Rain, rain, go and play.” As heavy rain is predicted tomorrow, L.L.Bean’s unique campaign will finally be able to come to life at Boston’s Seaport.
This professional campaign titled 'Be an Outsider' was published in United States in August, 2019. It was created for the brand: L.L.Bean, by ad agency: VIA. This Experiential medium campaign is related to the Fashion industry and contains 7 media assets. It was submitted about 4 years ago.
Advertising Agency: The VIA Agency, USA