Be a HuMAN First

Agency: Keyline Digitech

International Men's Day


The 'Be a HuMAN First' campaign celebrated International Men's Day with a powerful message. The campaign aimed to highlight the importance of treating others with dignity and respect, regardless of gender, race, or any other differences.
The play on words with "HuMAN" on "International Men's Day" is a clever and thought-provoking way to get across the campaign's message.
'Be a HuMAN First' resonates with people across the world reminding them of the importance of treating others with kindness and compassion and a call to action to create a more equal and just world for all.
The campaign was even published in the ABP news, a well reputed newspaper in Kolkata, India. The simple imagery, the relevant and timely subtext of promoting equality and treating others with respect, and the clever play on words in the campaign's title all together made it a compelling topic for coverage.

This professional campaign titled 'Be a HuMAN First' was published in India in November, 2019. It was created for the brand: Relook, by ad agency: Keyline Digitech. This Content, Design, and Digital media campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted 8 months ago by Keyline Digitech of Keyline Digitech.


Advertising Agency : Keyline Digitech
Company Director: Mr Subrata Kundu
Art Director: Mr Amalesh Das
Copywriter: Mr Sudip Dutta Gupta, Ms Sanjana Shaw


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