ADVERTISING

Wells Fargo

Be a 2%er

Agency: BBDO N.Y.

Description

Storefront Music Founders & Composers John (Scrapper) Sneider and Adam Elk build a bespoke score for a series of humorous adventures starring comedy legends and real-life friends, Steve Martin and Martin Short, as they haggle - or perhaps not so much - to “Be A 2%er.”

Directed by Biscuit Filmworks' Aaron Stroller, the new campaign centers around the idea of being a “2%er,” an inclusive club of pragmatic cardholders who appreciate the unlimited 2% cash back they earn on purchases. Steve and Martin humorously showcase the unmatched value and simplicity of the Active Cash Credit Card benefit as they travel from book and candle shops to plant nurseries and restaurants - with Marty, the Active Cash cardholder, always pleased to pay knowing he’ll earn unlimited 2% cash back on purchases, while Steve is equally happy not to pay at all.

"Great creative is obvious the first time you watch it, and this Wells Fargo campaign had us instantly on board,” shares John (Scrapper) Sneider. “Steve and Martin have unbelievable comedic chemistry and honestly the dynamic between Adam, the prog rocker and myself, the jazz trumpeter, mirrors their wry wit all too well. We needed music that framed the picture by supporting their interaction and adding to the charming character of all the spots.”

“We have a great rapport with the Executive Music Producer, Melissa Chester from Listen Jane, and the creatives at BBDO New York,” he continues. “We agreed on a direction and really, the pieces almost wrote themselves. Being a touring and recording jazz musician, this project felt just like making a record - I wrote music that would allow the musicians to interact with each other with the same joy and fun that Steve and Marty bring to every scene. We encouraged them to “play pretty and swing your butts off!” so you can't help but smile and snap your fingers listening to this music!"

About Storefront Music:
Established in 2012 by Adam Elk and John Sneider, the full service music production company based in New York City specializes in Custom Composition, Music Supervision, Sound Design and Final Mix. Their unique team of creatives come together to craft music that matters. https://www.storefrontmusic.net/

This professional campaign titled 'Be a 2%er' was published in United States in May, 2024. It was created for the brand: Wells Fargo, by ad agency: BBDO N.Y.. This Film medium campaign is related to the Finance industry and contains 4 media assets. It was submitted 14 days ago.

Credits

Client: Wells Fargo Credit Cards
Campaign Title: Be a 2%er

Head of Credit Card Marketing: Marcia Osborne
Head of Credit Card Advertising, Brand & Entertainment: Casey Wolberg
VP Credit Card Advertising: Patricia Burgos

Creative Agency: BBDO, New York
Chief Creative Officer of the Americas: Chris Beresford-Hill
Executive Creative Director: Greg Ketchum
Executive Creative Director: Marc Klein
Senior Creative Director: Randy van Kleeck
Senior Creative Director: Mike Tunney
EVP Director of Content Production: Alex Gianni
Executive Producer: Tara Toliver
Executive Music Producer: Melissa Chester
Senior Account Director: Kristen Roche
Account Director: Elizabeth Maini
Account Manager: Alyssa Scheible
Senior Group Strategy Director: Shireen Jiwan
Senior Connections Planner: Carly Duris
Executive Director, Marketing Science: Steve Viglione
Manager, Marketing Science: Karli Wachtel
Business Affairs Manager: Nancy Espinal
Associate Talent Director: Pamela Smith
Project Management Director: Nick Vitale

Production Company: Biscuit Filmworks
Director: Aaron Stoller
Founding Partner: Shawn Lacy
Head of Production: Sean Moody
Director of Photography: Corey Walter
Executive Producer: Andrew Travelstead
Executive Producer: Holly Vega
Line Producer: Mala Vasan
Anthony Gasparro: Production Designer

Editorial Company: Arcade
Editor: Jeff Ferruzzo
Assistant Editor: Laurel Metzler
EP/ Partner: Sila Soyer
Sr Post Producer: Andrew Cravotta

Celebrity Talent Management: The Marketing Arm
SVP Celebrity & Influencer: Matt Fleming

Color Correct: Coffee + TV
Colorist: Paul Harrison
Co-Founder/Executive Producer: Chris Chard

Celebrity Writing Consultant
Writer: Matt Roberts

Music: Storefront
Composers: John “Scrapper” Sneider and Adam Elk
Executive Producer + Supervisor: Kirsten Messier
Music Producer + Supervisor: Katie Theobalds

Audio: Sound Lounge
Audio Engineer: Tom Jucarone
Executive Producer: Dana Villarreal

VFX/Finishing: Fancy House of VFX
ECD, Founder: Randie Swanberg
CD, Owner: Mario Caserta
Executive Producer, HOP: Alex Tracy
Senior Producer: Janine Conway
Lead Flame Artist: Mark Woit
Flame Artist: Jared Pollack
Motion Graphics Designer: Apollo Baldoz
VFX Tech Ops Manager: Andrew Santanastaso
Tech Ops: Hope Bankert

ADVERTISING

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