Bazaar: "Egg Mission" Digital Campaign
Bazaar is all About fun and game playing but how to tell that to teens?? A target audience that hates advertising....
For Answers to that question we launched a Gamification campaign that had a funny character called "Amo Nowruz" and teens could have fun with that and got interesting gifts like PS5.
The main Target for this campaign was Getting Retention from old users, generating new leads and turn them into app users.
Nowruz Holiday was one of the best times for Bazaar to launch this campaign, because the people of plenty of free times to spend in Social Media.
This professional campaign titled '"Egg Mission" Digital Campaign' was published in Iran in March, 2022. It was created for the brand: Bazaar, by ad agencies: Boks Digital Advertising Agency and InVision. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago by Amirhossein Ranjbar of Boks Digital Advertising Agency.
Advertising Agency: Boks Digital Advertising Agency ( Boks-co.com )
Production Studio: InVision
Director: Yazdan Godarzi
Sales Manager: Amirhossein Ranjbar
Strategy Director: Amin Mostashar
Campaign Manager: Reza Kolahdozan
Creative Team: Farzad Mehrdadi & Amin Mostashar & Yazdan Godarzi & Amirhossein Ranjbar
D.O.P : Farzad Mehrdadi
Editor & Sound Design: Mohammad Goodarzi
Production Manager : Mersedeh Majlesi
Production Design: Rana Gerami
Actors : Farnam Ashkanfar & Farnoosh Khodabandeh & Behrooz Moradi
Camera Assistant: Mahdi Nikbakht
CTO: Vahid Sarmadi
Game Designer: Mohammad Javad Moridi
Grahpic Designer: Pegah RoozBahani
Marketing Manager: Setareh Niknezhad
Campaign Manager: Kian Dolatabadi
Art Director: Ahmad Derakhshandeh